After studying Industrial Design at the University of Applied Arts in Vienna, South Tyrolian designer Reinhard Plank started to launch his own brand in 2005, mainly focused on handmade hats and shoes. Far away from the busy life, he works concentrated in the Florentine countryside, in Tuscany, creating unique and sophisticated design hats that embrace the traditional and the modern, the timeless and the ephemeral, the elegant with the subversive. Experimentation and reinvention characterize all his products that emphasize the originality and excellence of the workmanship.